“Sparking conversation and beauty buzz in all the right places. Amplifying your brand to create cult beauty classics with ‘can’t live without’ status.”

Our Mission

We are passionate about creating beauty buzz in all the right places. We strive to set new standards of excellence and service in everything we do.





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Bio

Self-confessed beauty addicts, we are passionate about delivering innovative strategies, dynamic campaigns and quantifiable results for your beauty brand.

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Why Now?

Peer and expert recommendation is the most powerful and credible endorsement – so getting your products into the right hands has never been so important.

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Our Professional Promise

Our clients are at the heart of everything we do, that’s why we have our own set of professional pledges for you to measure us against.

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Our Mission

We are passionate about creating conversation and beauty buzz in all the right places. We build networks of vocal brand advocates, share your products with opinion-formers, industry taste-makers and consumers, and amplify awareness to develop must-have brands. We have the expert know how and enviable black book to magnify your messages through strategic, relevant and innovative social media, promotional drive, word of mouth and blog campaigns – ensuring your brand is at the forefront of the crowded beauty sphere.

We strive to set new standards of excellence and service in everything we do. With a professional, meticulous and passionate approach Babushka Communications will get your brand noticed for all the right reasons - fast-tracking you to the people that matter.

Bio

Self-confessed beauty addict, Louise founded Babushka Communications to share her experience of beauty PR, social media and marketing with brands seeking innovative and exciting ways to build awareness, advocates and ultimately drive revenue. CIM qualified, with invaluable in-house and agency experience, Louise fully appreciates the value you place on working with trusted suppliers who deliver on their promise.

Having both worked in-house at Liz Earle Beauty Co. Ltd as Global Head of PR, Louise has first-hand experience of the dynamic power of word of mouth. Responsible for delivering the PR , Blog Relations, Social Media, Promotional Drives and Tastemaker Seeding initiatives both in the UK and USA – she was able to help grow the brand into the success story that it is today.

Louise also has agency-side experience from working at The Dowal Walker Agency (Liz Earle, nails Inc., Jemma Kidd, NUXE, Percy & Reed and Paul & Joe) and Creation PR (health and wellbeing brands including Pycnogenol, Oregon Skincare, Liquorice Balm and Healthcheck).

The Babushka Communications team have an energetic, hands-on and flexible approach, and are passionate about delivering dynamic campaigns, quantifiable results and giving you access to, and the tools to develop, long-lasting relationships with industry influencers, opinion-formers, beauty junkies and arguably most importantly – your customers.

Why Now?

The media landscape has changed. Combine this shift with the current economic climate and you’ve got a new wave of consumers on your hands – jaded by advertising and on the quest for credible reviews from real people giving their honest opinions about what products really are worth their weight in gold – the cult classic beauty must-haves they can’t live without.

Peer and expert recommendation is the most powerful and credible endorsement – getting your products into the right hands has never been so important. From influential beauty bloggers, magazine readers and consumers to industry taste-makers and opinion-formers we have the skill set, passion and expertise to build brand awareness, create advocates and drive traffic to do your advertising for you.

And the good news...for little financial commitment we can achieve this for you – at the fraction of the price of a traditional advertising campaign with measurable engagement levels and sales results – it really is a no-brainer! In difficult market conditions we know how vital it is to secure effective ROI on your spend.

Our Professional Promise

Our clients are at the heart of everything we do, that’s why we have our own set of professional pledges for you to measure us against. We believe in working shoulder to shoulder with you, taking the hassle out of your projects by acting as an extension of your team with a collaborative and integrated approach. After all, no one knows your brand like you do.

Dedication – a main ingredient in the way we work. We are dedicated to setting new standards of excellence, work ethic and service in everything we do.

Honesty – we run our business with honesty and integrity because we respect our clients and your brand. We appreciate the need for transparency and an open, two way dialogue and we never (ever) overpromise – but we do over-deliver.

Passion – we live and breathe beauty, working with brands we feel truly passionate about and are proud to represent. That’s why you can rest assured that when we work with your brand, we will be your fiercest brand guardians, always striving to make your products cult beauty classics with ‘can’t live without’ status.

Make noise in all the right places – be seen, be heard, be talked about for all the right reasons. Ultimately it’s our job to speak to the right people, at the right time, with the right messages to make sure your brand is remembered for all the right reasons.

Results – we add measurable value to your brand, working to budget with business goals in mind. We follow a concrete strategy and set quantifiable goals for every project so you can measure our performance and results the whole way through.

Speed - whether your project is last minute or months away, we are committed to a quick turnaround with strategies and ideas that complement your brand and marketing calendar, to meet your business objectives.

Simply contact us here or call us on 0208 1234 382.

What makes an iconic beauty brand or a cult product?

At Babushka Communications we believe that making your brand conversation worthy is key. Let brand advocates do the talking for you. Whether they are beauty industry experts, influential bloggers or excited customers, positive word of mouth will lead to increased brand awareness and momentum, customer recruitment and retention, and brand growth. We specialise in getting the right people talking about your product and creating noise in all the right places.

Creating Beauty Buzz...Amplifying Your Brand

Babushka Communications LLP. Company No: OC380210. Registered in England and Wales. Website By The Deep Design Company

Your Investment

A tailor-made service to best suit your business needs and budget

Option 1         Full Service

Developing and delivering an ongoing bespoke, tailored strategy to meet your business objectives and budget. We ensure our strategy is fully supportive and enhances your marketing and commercial objectives. We don’t shy away from reporting because we know that measurable results are key.

This can include all of our key services, or a bespoke selection.

Option 2         Project Based

Developing and delivering a specific project for your brand i.e. a product launch, seasonal campaign focus or hero product campaign. We ensure our strategy is fully supportive and enhances your marketing and commercial objectives. We don’t shy away from reporting because we know that measurable results are key.

This can include all of our key services, or a bespoke selection.

Option 3         Do it Yourself

We can provide you with strategic plans, best practice recommendations, training and all of our valuable contacts to enable you and/or your team to deliver your brand’s strategy. Our ‘DIY’ package gives you all the right tools to do the very best job yourself.

Copywriting

We can work on an ad hoc basis to deliver hard-working, on brand copy to suit your budget. Whether you need a hand drafting your product and seasonal press releases, pack copy, ghost writing press quotes, creating award entry copy or preparing customer communications and blogs – we create copy that is consistent, relevant and engaging with pin-point accuracy.