“Sparking conversation and beauty buzz in all the right places. Amplifying your brand to create cult beauty classics with ‘can’t live without’ status.”

Social Media Platforms

Management of brand Facebook, Twitter, Pinterest, Instagram and Google+ pages. From conception and launch, through to ongoing content creation, measurement and evolution to generate a positive and engaged online brand community.

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Promotional Drives

Strategic development of annual promotional drive campaigns with a proven ability to deliver new customer acquisition, engage existing customers, secure opt-in data and drive footfall and sales.

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Blog Relations

Launch of brand blog relations strategy and deliverance, with an enviable black book to secure increased online visibility, drive online traffic and create positive buzz.

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Sampling Initiatives

Secured sampling initiatives to create positive word of mouth, build awareness and drive new customer acquisition. Initiatives we have organised include magazine, television and beauty award ceremonies, magazine reader events and industry events attended by taste-makers.

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Copywriting

Engaging, relevant and on brand copy for all of your communication needs.




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Key Influencer Seeding Programmes

We have delivered numerous new and hero product seeding programmes with key industry ‘movers and shakers’ and opinion-formers to get all of the right people talking.

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Social Media Platforms

Management of brand social media platforms. We can help you create a positive and engaged online brand community via strategic content creation, daily page management, initiatives to grow social followers and evaluation of success and ongoing measurement.

Promotional Drives

The strategic development of annual promotional drive plans to support new product launches, seasonal campaigns and establishing hero products as household names. We have delivered successful promotional drive campaigns which have included,

  • ‘Free for Every Reader’ offers
  • Subscription offers
  • Online and in-print prize draws
  • Covermounts
  • Reader events (including national roadshows)
  • Sachet and literature insertion
  • Discount offers
  • Regional radio campaigns

An enviable key contact database for all major UK women’s magazines and online sites – we hand-pick titles that will resonate with your target customer to maximise results. Proven ability to deliver new customer acquisition, existing customer retention and loyalty, secure opt-in data and drive footfall and sales. We not only come up with the promotional concept; we create and submit all assets, manage all sourcing, logistics and operational aspects of the promotional drive campaign.

Blog Relations

We have built up a UK blogger database of over 300 top tier beauty bloggers, classified as being the best not just by their blog and extended social media following, but also by our quality and engagement criteria. We can launch your brands blog relations strategy and manage the deliverance. We match you to the right bloggers for your brand to support your new product launches, seasonal campaigns and blog events. We offer an ongoing personalised blogger outreach programme to develop and nurture long-lasting mutually beneficial relationships.

Key Influencer Seeding Programmes

New and hero product seeding with key industry ‘movers and shakers’ and opinion-formers including: celebrities, beauty industry influencers, photographers, leading make up artists and hair stylists, publishers and key media contacts.

Sampling Initiatives

We have secured sampling initiatives to generate positive word of mouth, amplify awareness, drive sales and secure customer recruitment and retention. Sampling initiatives we have organised include magazine, television and beauty award ceremonies, magazine reader events and industry events attended by influential taste-makers and industry opinion-formers.

Copywriting

We can help you create engaging product and seasonal press releases, ghost write press quotes, draft pack copy, social media communications, awards entries and brand communications – including newsletters, emails and blogs.

We adopt the brand tone of voice to ensure that all communications are consistent, relevant for the audience and engaging – with pin-point accuracy. When you choose to work with us, you'll discover how having eloquently written copy can transform your company communications and elevate your brand.

What makes an iconic beauty brand or a cult product?

At Babushka Communications we believe that making your brand conversation worthy is key. Let brand advocates do the talking for you. Whether they are beauty industry experts, influential bloggers or excited customers, positive word of mouth will lead to increased brand awareness and momentum, customer recruitment and retention, and brand growth. We specialise in getting the right people talking about your product and creating noise in all the right places.

Creating Beauty Buzz...Amplifying Your Brand

Babushka Communications LLP. Company No: OC380210. Registered in England and Wales. Website By The Deep Design Company

Your Investment

A tailor-made service to best suit your business needs and budget

Option 1         Full Service

Developing and delivering an ongoing bespoke, tailored strategy to meet your business objectives and budget. We ensure our strategy is fully supportive and enhances your marketing and commercial objectives. We don’t shy away from reporting because we know that measurable results are key.

This can include all of our key services, or a bespoke selection.

Option 2         Project Based

Developing and delivering a specific project for your brand i.e. a product launch, seasonal campaign focus or hero product campaign. We ensure our strategy is fully supportive and enhances your marketing and commercial objectives. We don’t shy away from reporting because we know that measurable results are key.

This can include all of our key services, or a bespoke selection.

Option 3         Do it Yourself

We can provide you with strategic plans, best practice recommendations, training and all of our valuable contacts to enable you and/or your team to deliver your brand’s strategy. Our ‘DIY’ package gives you all the right tools to do the very best job yourself.

Copywriting

We can work on an ad hoc basis to deliver hard-working, on brand copy to suit your budget. Whether you need a hand drafting your product and seasonal press releases, pack copy, ghost writing press quotes, creating award entry copy or preparing customer communications and blogs – we create copy that is consistent, relevant and engaging with pin-point accuracy.