“Sparking conversation and beauty buzz in all the right places. Amplifying your brand to create cult beauty classics with ‘can’t live without’ status.”

Word of Mouth

Get your products into the right hands to create hero products, positive buzz and hotly anticipated launches with enviable waiting lists.

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Promotional Drives

Promotional drives get your products into the hands of specific target markets to create awareness, brand advocates and buzz, driving sales and measurable results.

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Blog Relations

Through their endorsement, online opinion-formers and coveted commentators heighten your brand visibility.

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Social Media

Realise the power of your most influential brand advocates - your customers. We create engaging, informative and sharable content - let your customers do the talking for you.



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Copywriting

Let us help you get your brands tone of voice and personality right to ensure you stand out.

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Your Investment

A tailor-made service to best suit your business needs and budget, fully supportive of your commercial and marketing objectives.

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Word of Mouth

Scenario
Influential beauty bloggers are raving about your products. Your social media platforms have a loyal, vocal following who regularly share content with their friends. Promotional drives are getting your products into the hands of potential customers, who are excited to try more from the range. The icing on the cake? Key influencers and taste-makers are creating an underground industry buzz about your hero product. Every leading make up artist uses your product in their kit bag – and they rave about it in magazine features , award supplements and to their celebrity clients too.

Whether it is make up artists, hair stylists, manicurists, models, publishers, or attendees at an award ceremony or industry event - taste-maker seeding is key.

Getting your products into the right opinion-former hands can help create hero products, positive buzz, campaign amplification and hotly anticipated product launches with an enviable waiting list.

Promotional Drives

Scenario
A customer is reading her favourite glossy magazine and notices a ‘Free for Every Reader’ offer. She has always wanted to try this brand and is excited that they are giving readers a chance to try their hero product for free. She takes the page to her nearest stockist to redeem and leaves with a really good impression of the brand and their service. When she gets home she is excited to try the product right away. The results are great, she will definitely purchase the product and she tells her girlfriends when they meet up later that evening.

Promotional drives get your products into the hands of specific target markets to create awareness, build brand advocates and create buzz with measurable results including increased footfall, sales, new customer acquisition and opt-in data.

We tailor-make promotional drive campaigns to meet your business objectives – online prize draws, subscription offers, reader events, covermounts – it’s all about reaching new customers, keeping existing customers engaged, and getting everyone to talk about your product with their friends.

Blog Relations

Scenario
A respected beauty blogger shares her Holy Grail beauty product with her loyal following. She always reviews the latest beauty must-haves and hero products. Her blog has a large following because her reviews are honest, credible, well-written and engaging. The review receives a great response from her 'followers', with many comments and conversations sparked between excited peers who are keen to purchase and try the Holy Grail product for themselves.

Through their endorsement, online opinion-formers and coveted commentators heighten your brand visibility, build desirability, amplify conversation, spark excitement, and create further brand advocates when they share reviews of your products and service with their beauty junkie peer group and readership. Many of the beauty bloggers we work with share their reviews across multiple social media platforms and so amplify your brand across Facebook, Twitter, Instagram, Goggle+ and Pinterest too.

If you retail your products online, targeting the right beauty bloggers will not only help to amplify your brand and increase your online visibility, but also drive online traffic and sales, ensure customer recruitment and retention and the creation of cult beauty products – giving you quantifiable results to report to the board room.

We have built up a UK blogger database of over 300 top tier beauty bloggers, classified as being the best not just by their blog and extended social media following, but also by quality and engagement criteria. We can launch your brands blog relations strategy and manage the deliverance, matching you to the right bloggers for your brand to support your new product launches, seasonal campaigns and blog events. We offer an ongoing personalised blogger outreach service to develop and nurture long-lasting relationships.

Social Media

Scenario
A customer ‘likes’ a beauty brand’s Facebook page because she knows she will receive great customer service. Her questions are always answered, she is thanked for her positive feedback and her constructive criticism is welcomed. The brand enjoys creating a two-way dialogue with its followers and evolves its service from feedback received. The brand actively encourages the creation of an online community, where customers ask questions and post their feedback – and both the brand and other customers interact. She especially likes it when the brand shares sneak peak previews of new product launches, special offers and behind the scenes news and snapshots. She usually makes a comment on their posts and ‘likes’ them, and inevitably finds herself on the brands website to find out more and make a purchase. Her friends see what she ‘likes’ and some, who have not heard of this brand before, decide to check it out online and join the Facebook page themselves.

Realise the power of your most influential brand advocates – your customers.

Facebook, Twitter, Instagram, Pinterest and Google+ – social media connects you to your customers and enables them to feel part of a special online brand community too. Followers experience a deeper sense of connection, engagement and loyalty. They want their friends to be part of this.

We create engaging, informative, exciting and sharable content across your social media platforms to encourage your customers to do the talking for you.

Copywriting

Scenario
A journalist receives an engaging press release and wants to write about the fantastic product they have just read about. A consumer receives a newsletter from a new beauty brand and can’t resist treating herself to a fabulous new beauty must-have. A magazine subscriber reads an engaging interview in her favourite glossy magazine in which a brand ambassador shares expert advice – she decides to discover more online.

Whether you need a hand drafting your product and seasonal press releases, pack copy, ghost writing press quotes, creating award entry copy or preparing customer communications and blogs - we create copy that is consistent, relevant and engaging with pin-point accuracy.

When you choose to work with us, you'll discover how having eloquently written copy can transform your company communications and elevate your brand.

Make people fall in love with your brand and products - getting your brand’s personality and tone of voice right is imperative to ensure you engage your audience and stand out in the crowded beauty sphere. Use the power of words to provoke a positive response with your audience.

What makes an iconic beauty brand or a cult product?

At Babushka Communications we believe that making your brand conversation worthy is key. Let brand advocates do the talking for you. Whether they are beauty industry experts, influential bloggers or excited customers, positive word of mouth will lead to increased brand awareness and momentum, customer recruitment and retention, and brand growth. We specialise in getting the right people talking about your product and creating noise in all the right places.

Creating Beauty Buzz...Amplifying Your Brand

Babushka Communications LLP. Company No: OC380210. Registered in England and Wales. Website By The Deep Design Company

Your Investment

A tailor-made service to best suit your business needs and budget

Option 1         Full Service

Developing and delivering an ongoing bespoke, tailored strategy to meet your business objectives and budget. We ensure our strategy is fully supportive and enhances your marketing and commercial objectives. We don’t shy away from reporting because we know that measurable results are key.

This can include all of our key services, or a bespoke selection.

Option 2         Project Based

Developing and delivering a specific project for your brand i.e. a product launch, seasonal campaign focus or hero product campaign. We ensure our strategy is fully supportive and enhances your marketing and commercial objectives. We don’t shy away from reporting because we know that measurable results are key.

This can include all of our key services, or a bespoke selection.

Option 3         Do it Yourself

We can provide you with strategic plans, best practice recommendations, training and all of our valuable contacts to enable you and/or your team to deliver your brand’s strategy. Our ‘DIY’ package gives you all the right tools to do the very best job yourself.

Copywriting

We can work on an ad hoc basis to deliver hard-working, on brand copy to suit your budget. Whether you need a hand drafting your product and seasonal press releases, pack copy, ghost writing press quotes, creating award entry copy or preparing customer communications and blogs – we create copy that is consistent, relevant and engaging with pin-point accuracy.