“Sparking conversation and beauty buzz in all the right places. Amplifying your brand to create cult beauty classics with ‘can’t live without’ status.”

Balance Me Case Study

The Brief

To combine Babushka Communications’ expert knowledge of social media campaign management, beauty blog relations and taste-maker seeding placement with their understanding of natural skincare to create an innovative and results-orientated word of mouth strategy.

Success

  • During the nine week project period, Babushka Communications grew Balance Me’s Facebook and Twitter following by 420 followers.
  • Babushka Communications increased Balance Me’s Twitter following by 10%.
  • On Facebook, Babushka Communications increased weekly ‘likes’ by 147% (2.5x more likes per week) and weekly comments by 260% (3.5x more comments per week).
  • During the nine week period, Babushka Communications secured 133 pieces of beauty blog coverage via seasonal outreaches and personalised product prescriptions.
  • The total reach of all blog coverage secured was 1,233,224.
  • The increase in beauty vlog coverage resulted in an increase in traffic to the Balance Me website from YouTube of 475%, with 88% of those visiting being new customers.
  • The increase in blog coverage increased traffic from blog sites to the Balance Me website by 56% in March 13.

We found Babushka Communications to be highly professional, approachable and
flexible - they were a pleasure to work with and demonstrated a passion for our brand and an infectious enthusiasm for their area of expertise. Their attention to detail was spot on and delivered a key change in our approach. We’ve also seen a dramatic rise in the number of blog coverage placements, which has definitely resulted in more interest and buzz around our brand.

Rebecca Hopkins, Balance Me Co-founder

What makes an iconic beauty brand or a cult product?

At Babushka Communications we believe that making your brand conversation worthy is key. Let brand advocates do the talking for you. Whether they are beauty industry experts, influential bloggers or excited customers, positive word of mouth will lead to increased brand awareness and momentum, customer recruitment and retention, and brand growth. We specialise in getting the right people talking about your product and creating noise in all the right places.

Creating Beauty Buzz...Amplifying Your Brand

Babushka Communications LLP. Company No: OC380210. Registered in England and Wales. Website By The Deep Design Company

Your Investment

A tailor-made service to best suit your business needs and budget

Option 1         Full Service

Developing and delivering an ongoing bespoke, tailored strategy to meet your business objectives and budget. We ensure our strategy is fully supportive and enhances your marketing and commercial objectives. We don’t shy away from reporting because we know that measurable results are key.

This can include all of our key services, or a bespoke selection.

Option 2         Project Based

Developing and delivering a specific project for your brand i.e. a product launch, seasonal campaign focus or hero product campaign. We ensure our strategy is fully supportive and enhances your marketing and commercial objectives. We don’t shy away from reporting because we know that measurable results are key.

This can include all of our key services, or a bespoke selection.

Option 3         Do it Yourself

We can provide you with strategic plans, best practice recommendations, training and all of our valuable contacts to enable you and/or your team to deliver your brand’s strategy. Our ‘DIY’ package gives you all the right tools to do the very best job yourself.

Copywriting

We can work on an ad hoc basis to deliver hard-working, on brand copy to suit your budget. Whether you need a hand drafting your product and seasonal press releases, pack copy, ghost writing press quotes, creating award entry copy or preparing customer communications and blogs – we create copy that is consistent, relevant and engaging with pin-point accuracy.